To manage, you have to measure, but you have to measure intelligently.
Measuring “likes” doesn’t mean anything in a professional environment (are we going to criticize a colleague’s publication? maybe, although … and that of a “boss”? more rarely!)
At the very least, the ratio of “likes” to the number of reads should be measured… but nobody does it – too controversial, no doubt.
Some experts suggest setting up dashboards measuring the number of articles produced by each expert, in short, to judge the performance of an expert according to his propensity to write articles. HonorĂ© de Balzac, Emile Zola and Alexandre Dumas were paid on the line… times have changed, let’s be serious!
On the other hand, measuring the number of reads could make sense if we measured the usefulness of the articles (a feature rarely used) and if we asked readers if they managed to access them quickly.